Strategy

Our strategy includes:

Building a team: We build youth leaders through the Karma Yog (formerly YLTP), who work along with rural managers to drive the project. They work at various stages of the project, including conducting surveys, motivating families to get toilets constructed, and ensuring villages stay open defecation-free.

Need assessment survey: The youth leaders conduct surveys to understand villagers’ socio-economic status. It helps to understand the kind of hygiene and sanitation programs needed in the area. The surveying activity also helps us to shortlist the beneficiaries for whom toilets would be constructed.

Awareness campaigns: Our next step is to educate the rural community on topics related to hygiene and sanitation and share the importance of using toilets. We do this through street plays, pada yatra (street marches), and yoga and meditation programs. We also engage with community members through cleanliness drives. The youth leaders work closely with various stakeholders in a village, like the Panchayat, local youth, and the elderly in order to ensure that all participate in making their village open defecation-free.

Toilet construction activity: Under the Swachh Bharat Abhiyan, the government sponsors construction of toilets. In some cases, we directly contribute to their construction. We have constructed prefabricated toilets requiring less water for households with no direct supply of water, brick, and mortar toilets for households where water is not a limitation.