PROF. MAYA CHAKRAVARTI VISHWANATHAN

Social media is something wonderful. Social media has made the world smaller, it's a good way of promoting products on the market, sustaining the business, it's an addiction for children who surf all night, we have seen engaged couple breaking-up on Facebook, there is a lack of privacy where people post anything. Every kind of media has its own advantages and disadvantages.
Social media is an addiction, difficult to stay off sometimes. Whether it is for marketing or communication, the power of the medium cannot be denied.
The power of the medium is here to stay. The survey has indicated that there are more women who use social media then men. Women seem to be the net workers, the nurturers, the gatherers, the builders of communities and communicators. Women find it a safe place to evolve and come forth on a social network.